In Search of Earth`s Best

The Mission Statement

“From the very beginning, the mission has been a simple one: to use the power of nature to help people live healthier, longer lives. Everything we’ve done — from product development to packaging to business innovation — has helped us accomplish that mission.

Today we’re more committed than ever to helping people achieve their true age and live younger longer. We do this by seeking out nature’s healthiest creations and making them available in a way that provides real benefit for people everywhere. It’s a philosophy we call Earth’s Best, and it symbolizes perfectly the past, present, and future of our company.”

True to our Origins.
Driven by our Destiny.

400 AD

Ancient Tahitians discover the medicinal power of noni fruit

1769

Captain James Cook becomes the first European to study and record noni`s benefits.

1960

Dr. Heinicke conducts noni research for Dole.
He proposes the Xeronine theory – the first attempt to explain the efficacy of noni.

1993

Food scientists John Wadsworth and Stephen Story receive the first raw
sample of noni and establish health benefits in early tests.

1994

The destiny of Morinda is revealed on Nuka Hiva

During his legendary trip to French Polynesia, John Wadsworth experiences
an epiphany about the destiny of noni and Morinda.

1995

Morinda is born

1996

Tahitian Noni® Juice becomes a global phenomenon
and launches the super fruit industry

2000

The iconic green-glass bottle is unveiled. Morinda achieves
unparalleled success and solidifies its role as the industry
leader, innovator, and trendsetter.

2003

The first human clinical study proving Tahitian Noni® Juice benefits
is released. Dozens more follow, establishing Morinda as the
industry leader in testing and validation.

2009

Morinda scientists discover iridoids in noni

This breakthrough finding validates the health benefits of noni
and establishes Morinda as the world leader in iridoid research.

2010

Morinda develops the world’s first liquid dietary
supplements with measured amounts of iridoids.

2011

Morinda acquires liquid chromatography mass spectrometry
technology, solidifying its reputation as a research leader
and kicking off an extensive search for other iridoid sources.

2011

Iridoids are found to dramatically reduce AGE formation and
prevent the damage AGEs cause, including premature aging,
illness, and disease.

2012

MAX is launched

A revolutionary blend of five iridoid sources,
it’s the world’s most powerful AGE fighter

Today

Morinda is pioneering the next era. As the world leader in AGE
awareness and protection, we are enabling people to live younger longer.